What is Attraction Marketing?
Attraction Marketing attracts prospects to you.
This article will explain how attraction marketing is different from other methods of marketing and how to use it to attract customers to you!
The Traditional Sales Approach
Everyone reading this article is familiar with traditional sales. Prospecting various people, whether they are friends or strangers falls into this category. Cold calling from the phone book and placing advertisements in newspapers or magazines are all considered methods of traditional sales. Traditional sales people are trained to “be persistent” and work hard to overcome any resistance from the prospect. The problem with traditional sales is that people do not like to be “sold” to.
Selling is not what it used to be. We have more choices and freedom than people in the past have enjoyed. The more someone pushes, the more we resist and want to get away from that person as fast as we can. Think about when you are casually shopping in the mall, and someone from a kiosk approaches you with some “wonder” product. I know I start to pick up the pace, avoid eye contact and get away as fast as I can. I know that person just wants to make a sale and doesn’t really care about me. We want to choose who we do business with and we want the experience of buying to be enjoyable.
That’s where Attraction Marketing becomes king!
PEOPLE LIKE TO BUY
This is a good thing. People enjoying buying if it is fun and enjoyable, they want a good, positive association with purchasing. Let’s look at amazon.com as an example of attraction marketing. When you visit the website, there is special programming that remembers what you last looked at on your previous visits. Amazon.com provides you with personalized recommendations based upon what you looked at. They are clearly there to help you as the customer purchase the right product. When you are ready to buy, there is 1-click purchasing. There are no long forms. This is why people keep coming back. The experience provides pleasure.
BECOME AN EXPERT-BRAND YOURSELF
Attract prospect to your business by making the experience pleasurable. You must become an expert in your business. You will identify areas of frustration associated with your business and offer your knowledge to potential prospects. You are becoming a leader. Your focus is to solve problems and pitfalls for potential prospects. You will be helping your prospects learn aspects of your business so they; in turn, can be successful. You are offering value. Offer your prospects any support they may need and become a leader and expert in your business, so that people will WANT to work with you. You will need to brand yourself by providing engaging content, interesting blogs, and an online presence. Tell the online world all about you, and what you can do for them.
HOW TO BECOME MORE ATTRACTIVE
This is not what you think. You don’t have to go purchase a new wardrobe or get a new haircut. These things can help sure but you need to become more attractive online. This means putting time and effort into a nicely designed website and a carefully formatted email. Becoming more attractive to potential prospects is easy when you start focusing on working with people. Attraction marketing draws your prospects to you, instead of you chasing them.
CAN I DO THIS?
Anyone can do it! Attraction Marketing is a pleasurable way to grow any business. It does take time; you will not be an overnight success. You will require knowledge of basic Internet marketing principles. Good news again! You can learn all of these essential techniques to make your business extremely successful. You will need to implement solid business systems to support your efforts. Learning attraction marketing is well worth the hard work and commitment. It will give you that edge over your competition. After you learn the basic principles, you will be amazed at the quality of prospects you will attract who will actually want to do business with you. Stop chasing people and have them chase you. That’s the beauty of attraction marketing (pun intended).