IBO tool box is a great platform, as you know and that’s why you’re probably on it right now.
It allows you to publish 2 press releases everyday. Cool right?
Yeah, so long as you’re NOT making these common mistakes.
Here are the 3 Biggest common mistakes I see a lot of people make.
And it’s costing them BIGTIME, because it means that your PR will not get read.
Kinda sucks doesn’t it?
So on to the mistakes so pay attention now.
Mistake # 1 Not using a big enough font size. Don’t just use the default or 12 pt font, as this makes the font small, and it’s hard to read for most people, especially on mobile devices or tablets.
The Solution: use at least 14pt font, as this is big enough even for your grandmother to read. Got it.
Mistake # 2 Not spacing out your text. No one wants to read several lines of a paragraph. It’s tedious.
The Solution: Break up the sentences and never used more that 4, (Ideally 3) lines per paragraph. And use one sentence to lead up, bold, italics and highlight to bring your PR to life. In other words, PIMP your PR.
Mistake # 3 Don’t make them too long. Most people’s attention span is short – I mean less than that of a goldfish.
The Solution: Where possible try and keep it under 300 words. If it’s a long topic consider breaking it up into different parts.
That’s it.
So now you know the common mistakes people make with their IBO PR’s, and you know how to fix them.
If you implement these solutions in your next PR, you’ll notice a big difference and more people will be inclined to read them.
Brought to you by
Chika “The IBO PR Advisor” Nwoko
P.S I actually just thought of another one which I’ll save for another PR, so stay tuned and been on the look out for my press releases.
P.P.S I always try and give value in my IBO Press Releases as it’s a great way to stand out and connect with your ideal proscpect for your businees. I can show you how You can do exactly that.