What began as a simple way to collect images on the web has exploded into a phenomenon of self-expression and inspiration from others. I think people care about Pinterest because it helps them feel inspired.
You could get inspired to start a new hobby, or stumble upon a product you never knew existed or quickly find something to cook for dinner. It’s also personal: It’s about the things you like.
That kind of intimacy created a strong emotional tie to the brand. What we like is who we are, so sharing what we like online is like saying “Here’s who I am.”
Why is the brand so popular? Because its popularity is being shaped by the users. Pinterest started out as a way to help people collect images across the web, but it didn’t take off right away. Later it evolved into a place for people to find and save things that inspired them.
User-friendliness is also key. Designing it so you pin on a board is brilliant, because it’s what you actually do at home. People understand that.
Klout named Pinterest one of the most influential companies. The site had more than 27 million unique U.S.-based PC visitors in 2012, an increase of 1,047 percent, and the largest year-over-year growth in audience and time spent of any social network, according to Nielsen.
So as Pinterest continues to grow and expand, don’t you think it’s time for you to take a close look at this blossoming social giant? Maybe add it to your social arsenal???