Affiliate Marketing Tip #5

Select Affiliate Offers Carefully

Take the time to go through all the different options for products or services available through affiliate programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try different ones, and use different graphics and text to see which are the most effective.

It may take some time before you figure out the best formula, and you may also find that you need to continually rotate ads to attract more attention.

Before you run out and join a bunch of affiliate programs, take a moment to think about your current web site visitors. What types of products and information would they be most interested in?

For example, if you have a web site that deals with pets, joining an affiliate program that sells pet supplies might be a good fit. This would be something your average visitor would have an interest in. Joining a program that sells books on How To Kill Your Neighbor’s Pesky Pet, may not be such a good fit. That’s a bit of an exaggeration, but I think you get my point. If your affiliate program doesn’t appeal to your site’s visitors, you will not have much success.

More Isn’t Always Better:

If joining one affiliate program is a good deal, then why not join 500 programs? Don’t stop there, why not post as many different affiliate banners as will fit onto each web page? If this sounds like a good philosophy, think again! Posting too many banners and text links on your pages will not only look sloppy and slow down the time it takes to load your pages, but will confuse your visitors, resulting in less click through traffic, rather than more. (Click through traffic – People that actually click on your affiliate banners and/or text links.) It’s best to focus on just a couple affiliate programs. And make sure to keep your pages simple, easy to read, and aesthetically pleasing.

Increasing Your Click Through Traffic:

As I said before, your web pages should be simple. Too many banners, especially those that change rapidly or flash, can be very distracting and annoying to your visitors. Also, don’t rely just on banners to generate click through traffic for your affiliate program. Adding text links in addition to banners will greatly increase your click through percentages. Banner ads are becoming so common that many people don’t give them a second look. By adding simple text links on your web pages which explain a little more about your affiliate program’s product(s) you can capture the attention of your visitors and increase your click through traffic. Also, the placement of these banners and text links is important too. Putting these at the bottom of your pages will not result in as many hits as you would have if they were displayed in a more prominent place on your page.

These are just a few of the main aspects of affiliate programs which you should be familiar with if you plan to incorporate any such program into your web site. I hope this provides you with additional insight and helps you in selecting the right program for your site.

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